Digital marketing top 9 tips
Digital marketing experts execute the best marketing strategies, such as growing your online business, finding new clients, and advertising on social media or search engines.
Tips for digital marketing strategies:
1-Introduce yourself in your email marketing:
In digital marketing, building a good reputation is key to building your customer base. For example, to allow others to recognize you and trust the content you submit, you should include your name and email address in the From field in Gmail. Keeping the subject lines to less than 10 words to summarize the essence of the email and focus on what is most useful and relevant to the topic. Even better, you can choose your organization’s logo or a picture of yourself, as your Gmail profile picture.
2-Execute promotional email campaigns more efficiently:
When organizing a digital marketing campaign, the promotional information is likely to repeat itself. Work faster by saving your response with forms in Gmail. And the next time you want to include this information, just choose the saved form so you don’t have to type it again.
3-Organizing successful digital marketing campaigns:
Setting up a campaign can be time-consuming and difficult to coordinate. In the planning phase, you can keep digital marketing team members informed about details and schedules by creating a team calendar. And when your campaign is ready, you can advertise it using Google Calendar. You can also include promotional resources, such as flyers stored in Google Drive or a shared drive, and then create an external website for your campaign with details, promotional media, and more using Google Sites. Customers can have all the information they need in one place from any device.
4-Appear in search results and grab local attention:
First, you can create an online destination for your organization by creating a Google Sites website with blog posts, product details, and other promotions. Taking care to keep the website relevant and modifying it regularly to help with search engine optimization (SEO). Then you can give your website a public identity and a public presence on Google Search by listing it in Google My Business. You can include a phone number to encourage customers to call, and add your location to help them find you.
5-Reach new audiences with effective ads:
You can highlight your website ads with special offers, promotions or sales for a limited time. You can engage customers with high-impact buttons and banners that encourage purchases, such as buying or reserving a table. Video ads are a great way to reach and interact with new customers, and to promote products or your organization. When creating ads, please try to keep them under 30 seconds, and showcase your brand in the first moments so people don’t miss it. You can share your videos on Google sites or on your organization’s official YouTube channel. It’s also worth noting that on some social media websites your video ad will run without sound for the first few seconds, so please think of ways to interact with your viewers during this very important stage.
6-Make your website mobile friendly:
Great mobile websites can convert visitors into buyers, so please build mobile websites with Google Sites. First, you can develop your website to run smoothly on mobile devices. The pages should be automatically adjusted to the screen size the customer is using. You can also try out your website from a mobile device. What does it look like? Is it easy to navigate? Are phone numbers set up so visitors can contact you with a single click? Then, when you’re ready to serve ads to mobile devices, you can take advantage of advertising services like Google Ads. You can think of phrases that potential customers might be searching for. Customers tend to use few and short phrases, so please be sure to keep your keywords brief and relevant.
7-View new products:
Do you want to share a new product with your customers? Quickly create an effective Google Slides presentation that describes product features and benefits, competitive advantage, and more. And you can make your presentation more dynamic by adding images and videos. Then you can increase product profile by embedding your presentation on your organization’s website using Google Sites.
8-Collecting product feedback from customers:
When your new product is in the early stages of development, you can create a survey in Google Forms and embed it on Google Sites to collect customer feedback. And when you have enough responses, product marketing managers can arrange, organize, and analyze results in Google Sheets and plan the best way forward for the product.
9-Produce high-quality creative assets and share them with the digital marketing agency:
Are you working on creative assets with a digital marketing agency? Want to make sure everyone has the latest designs, videos, PDFs, and more? You can save work files and folders to Drive or a shared drive and share them with your marketing agency instantly. When you include comments and approvals from a customer, you can easily see what files have changed and everyone stays the same across time zones.