Common Mistakes with Facebook Ads to avoid
Facebook offers business owners many options to promote their business, including sponsored ads that help them target more new customers. So, it is an important marketing tool that they cannot be ignored. Losing the money paid for the advertisements is a concern for the business owner, as he fears that the advertisement will not get the results he wants.
To avoid wasting your money, you should avoid some common mistakes when you want to use paid advertising to promote your business. Now we will discuss the most common mistakes with facebook ads:
1-Not specifying the purpose of your facebook ads:
The first mistake is not specifying the goal that you want to achieve with the funded advertising campaign. Therefore, you need to be clear about the results you want to achieve. When you design your ads, you will find more than one option.
Without making it clear what goal you’re aiming for; you’ll end up losing money.
The goals that can be achieved through funded ads are multiple. These may include:
-Increase sales rates.
-Visits to your website.
-Increase brand awareness among the public.
-Reach more potential customers.
Regardless of the goals that you want to achieve with sponsored ads, make sure that your goals are aligned with the advertising campaigns you have done so you need to achieve two things:
– Design an attractive advertisement that prompts the audience to interact with you and communicate in order to purchase.
-Choosing the most objective ads relevant to the campaign.
2-Targeting the wrong customer segment in your ads:
One of the important features of paid advertising on Facebook is the ability to target a specific segment of customers while maintaining a specific budget.
However, the mistake is usually targeting customers who are not interested because they think they can benefit from the great reach of Facebook users.
However, this only leads to loss of money. Showing ads in front of many people doesn’t necessarily mean you get the results you want. The ad can reach the largest number of audiences, and most of them can interact with the ad by clicking on it or sharing it.
However, if they are not interested in your offers, you will not get any results when you post it. They will not take any action.
The important thing with sponsored ads is not to be in front of a random audience, nor audiences that don’t really care about your services or products, which will hurt your business.
To select the right audience, you’ll need to follow these techniques:
-Conduct a survey of your followers where you can learn more about their interests, age groups and a lot of other information that will help you filter them and target the most important groups.
-Use the audience stats feature that will help you filter them and target the most important groups.
-It shows you how active your Facebook followers are, what interests they have, what pages they like, and more.
3-Aim for very large or small audiences in your facebook ads:
If you choose the type of audience you want to target with sponsored ads, you’ll be shown how many people you can reach.
Pay attention when choosing numbers from target groups, stay away from numbers that are too big or too few.
It is best to choose Medium Reach, and to be sure of your choice, you need to see Potential Reach. When choosing audience numbers, a very important question must be answered. Will it be a large number of target groups, such as 100,000 people?
Are these big numbers really interested in your services and products? If your answer is no, you are allowed to lower your numbers through audience customization options that relate to your common interests and traits.
In short, you can follow the following rule of thumb when choosing audience numbers: – Ad budget. The number of audiences. The importance of the audience.
4-If you use poor quality photos in your ads:
When you analyze the overall performance of Facebook funded ads, you will see that images make a huge difference in effectiveness up to 90%. Therefore, if you do not pay attention to choosing a suitable high-quality image, your ad is a waste of time.
In fact, the image is the first thing that draws customers’ attention to the ads, and it is a key factor when deciding whether to click on the ad to see it or simply ignore it.
Therefore, the image is one of the elements that give the most power to the advertisement. Therefore, you need to consider the following criteria when choosing:
-Choose light-colored images instead of dark images, as they attract attention and are more visible.
-Use a clear image of good quality.
-Choose distinctive designs that drag the audience to see your facebook ads.
-Use images that are directly related to the content of the facebook ad.
-It is better to use exclusive photos of yourself or your works instead of photos published on the Internet.
5-Not hiring a specialist for doing your facebook ads:
Some business owners feel that designing paid Facebook ads is a simple process they can do without professionals to save money.
But in fact, it is not true. When you hire an ad design specialist it will prevent you from wasting your money on an ad that you are not getting results for.
You may have already been able to promote your brand widely through the content you have provided.
However, when it comes to sponsored ads, you will need to have some experience and skills, especially with Facebook updates from time to time. Therefore, it is necessary to hire a specialist.
6-Changing or pausing the ad:
Some quickly see the results of paid ads only within a short period of time. So they ask to change or pause the ad because they think they are losing money.
This can be counterproductive and lead to ad failure. So, it slowed down a bit. The first stage of sponsored advertising is to collect data and give you more ideas for the success of your advertising campaign.
Therefore, it is urgent to appoint an expert who is the only one who can estimate how long it will take for advertising to achieve the desired results and when it should be changed or discontinued.